Rich Energy’s William Storey’s cryptic message prompts intrigue over BSB return
Unusual social me🥂dia post is linked to a familiar Finn from 🌞BSB
Social media posts from Rich☂ Energy and its CEO William Storey suggest the brand could be making a return to 💜BSB this year.
The energy drinks company𒐪 last featured on a BSB grid in 2022, when it sponsored the OMG Racing team which guided Bradley Ray to the title that year in the Superbike class.
The seemingly possible return to the paddock this year would be in the Supersport clas🅘s, however.
Storey posted a 25-second video to social media showing a motorcycle in the compa💙ny’s traditional gold and black colours.
Launch of the new Rich Energy Super🍌bike today 🇬🇧
— William Storey (@richenergyceo)
From the video it’s not immediately obvious what the♋ bike is, but a quote tweet f𒉰rom the Rich Energy account includes ‘MV Agusta’ as a hashtag.
A quick check of Rich Energy’s Instagram story will lead you to Paula Joukanen who is working on the stand at th𒁏e MP Motorcycle Show in Helsinki where the bike is being displayed.
The two-time Finnish Champion – once in Supersport 300, once in Superspꦰort 600 – made an appearance in the Supersport class at last year’s Brands Hatch BSB in October with the support of his compatriot Eemili Lahti.
Kantola didn’t fi𓃲nish Race 1, and was 35th in Race 2, but his own Instagram post from that weekend at Brands Hatch indicates that he, at least in October, was planning his own return to BSB for 2025.
♌“Now we train more and n💛ext year we are faster and stronger and we return to BSB,” he wrote.
There’s nothing official yet, but, if Kantola is planning a return to the British Championship, then Rich Energy’s apparent involvement wiꩵth him would indicate a potential tie-up between the two.
Alex joined the team in August of 2024 having coveඣred consumer and racing motorcycle news at Visordown for two yeꦇars.
