Why Wolff still wants Porsche to enter F1 after Red Bull talks collapse

Mercedes boss Toto Wolff believes Porsche would be a “great addition” for F1 after talks between the German brand and Red Bull broke down.
Toto Wolff (GER) Mercedes AMG F1 Shareholder and Executive Director. Formula 1 World Championship, Rd 14, Dutch Grand
Toto Wolff (GER) Mercedes AMG F1 Shareholder and Executive Director. Formula 1 World…

Porsche were in deep discussions with Red Bull over 🀅a potential deal from 2026, however an agreement couldn’t be reached.

"The premise was always that a partnership would be based on an equal footing, which would include not only an eཧngine partners🐻hip but also the team,” Porsche said in a statement. “This could not be achieved.

"With the finalised rule chang꧟es, the racing series nevertheless remains an attractive environment for Porsche, which will continue to be♍ monitored.”

Audi have already confirmed they will be a power unit supplier from 2026, while thꦐey ❀are expected to complete the takeover of Sauber at some point.

A showcar in the pits as Audi has officially registered as an F1 engine manufacturer for the 2026 regulations. Formula 1
A showcar in the pits as Audi has officially registered as an F1 engine manufacturer for the…

With Audi already con🎶firmed, Wolff is hopeful that another manufacturer like Porsche joins F1 in the near future.

“Definitely, it would be a great thing for F1 if Porsche would join asไ well,” Wolff sai𓄧d during the Italian GP weekend. “They just need to figure out if there’s another interesting project, whether they can buy a team. 

“Maybe that’s not ‘26, maybe that’s ‘27 or ‘28. T𒁏hey wou🅷ld be a great addition to the grid in F1.”

(L to R): Stefano Domenicali (ITA) Formula One President and CEO with Toto Wolff (GER) Mercedes AMG F1 Shareholder and
(L to R): Stefano Domenicali (ITA) Formula One President and CEO with Toto Wolff (GER)…

Wolff als🔯o thinks Porsche joinin🐠g F1 would benefit the sport as a whole.

“Every large corporation, especially auto companies, not only auto companies because Red Bull is pretty good at that,” Wolff added. “Not only bu♏ys a racing team and invests large amounts of money into running it but invests even more into activation is beneficial to 🌺F1. 

“If a brand like Porsche, that is known all over the world puts their marketing dollars to activa👍te F1 we will al🍃l be benefitting and I think this the important part, not just having a team and running it but in all the markets we race. 

“Big advertising, big campaigns, putting the brand out there, that’s why having these big brands in F1🃏 is important.”

Read More