The colossal money in US F1 deals - and how Ferrari have cashed in
The sport’s growth in the US is reflected in the 168澳洲5最新开奖结果:F1 2023 calendar which will feature three races Statꦿeside - in Las Vegas, Austin💃 and Miami.
Ferrari have cashed in to an extraordinary degree, according to🧸 Sport Business.
- Their sponsorship revenue grew 29.5 percent from 2021 to 2022
- It totalled $121.6m in the third quarter
- Ferrari’s improvement from sixth in the constructor’s F1 standings in 2020, to third in 2021, is a key reason for this growth
- Sponsorship revenue grew 26 percent to $345.2m in 2022 so far
- Ferrari’s net revenue is $1.24 billion so far in 2022, a 19 percent increase from this time last year
There have been 161 de🍌als between US sponsors anꩵd F1 teams in 2022, according to the report.
This is a 21.1 percent increase from 20𝔉21 and a 66 percent in﷽crease from 2020.
Most recently, US-owned Haas announced that MoneyGram would become th🙈eir new title sponsor and the teaဣm’s name would change next season to MoneyGram Haas.
McLaren have a partnership with Google, and Red Bull’s title sponsor is Oracle, also two US-bas🌠ed businesses.
American drivers, such as IndyCar star Colton Herta, are also being considered for F1 seats across the grid as teams maximise th♔eir visibility in the US.
James wa꧅s a sports journalist at Sky Sports for a decade covering everything from Ame🏅rican sports, to football, to F1.
