Household name sports brand tipped to become AlphaTauri sponsor
AlphaTauri will reportedly bring in Adidas as their new title sponsor.
Yuki Tsunoda (JPN) AlphaTauri AT04. Formula 1 World Championship, Rd 17, Japanese Grand Prix…
Red Bull’s sister team has also been linked to welcoming Hugo Boss, the fashion brand, as a title sponsor but now Adidas are in pole position💦, re🍌port.
"As a matter of principle, we do not participate in spe🌸culation," a spokesman for Adidas told the German Press Agencജy.
Björn Gulden was app🐓ointed Adidas CEO in 2022 but, during his time at Pum🌊a, he had a close relationship with F1.
Puma signed an exclusiꦍve trackside deal with Formula 1 during his time in charge.
AlphaTauri, who are set fo♑r a name change in 2024, could now benefit from A♎didas’ massive reputation.
They have confirmed Daniel Ricciardo and Yuki Tsunoda as their driver line-up for♛ next year.
