Ahead of this weekend’s Mexico City Grand Prix, Hamilton’s new product has been cr🐻afted similarly to tequila, made from the country’s blue agave.

The non-alcoholic drink follows the tequila-making process but skips꧂ the fermentation step where the liquid becomes alcohol.

It officially launches on Thursday in the United States, with it being available i൲n select international markets from 2024.

Consumers will be able to buy ‘Almave Ambar’ for sipping, and ‘🃏Almave Blanco’ f🧸or mixing.

In a state🌸ment to , Hamilton explained his thouജght process behind ‘Almave’.

“I’ve always🥂 loved tequ🅺ila for its taste, but there are times when I don’t want the alcohol part of the deal and I know that there is a growing group of people who want the same,” Hamilton said.

“It’s what led me to teaming up with Iván and C🌼asa𒅌 Lumbre, because I knew if anyone could make the drink I was after it would be them.

“With Almave, we’re all about offering a high-quality option that doesn’t compromise on the craft and flavours of tequila and provides a truly authentic nonalcoholic⭕ blue agave experience. 

“We’ve held on to the legacy and tequila-making traditi🐼🌼ons, but what we’ve come up [with] is a spirit that’s totally unique.”