Mercedes announce 'groundbreaking' Adidas deal after big brand switch
Adidas takes over from rival bℱrand Puma as the Merc🍬edes F1 team's new clothing partner.

The Mercedes F1 team have announced a multi-year paꦑrtnership with Adidas to become th🌸eir new clothing partner.
The German sportswear brand will enter F1 with Mercedes from the 2025 season, bringing to an end the Silver Arrows’ previous s🎐ponsorsh▨ip deal with rival brand Puma.
Adidas will “design and create a complete range, combining performance and style for the entire team, including drivers, m♌echanics and engineers.”
According t🍌o Mercedes, “the partnership will break new ground in a sport where milliseconds make the 🌳difference.”
Mercedes have also confirmed that the specially designed team kit will be made available to fans as 🥀well.
The partnership is also set to include apparel💧, f🌳ootwear and accessories “created and designed specifically for supporters of the team and its drivers.”
The deal provides Adidas with a high-profile replacement a๊fter losing its iconic sponsorship rights to the German national football team. US firm Nike will takeover the contract from 2027 in a controversial move.
A deal to ‘break new ground’
Adidas CEO Bjorn Gulden said: "We are very happy to be back in the world of motorsport. Interest in motorsport in general and Formula 1 in par꧒ticular has be💜en growing a lot. It is reaching new consumers and has a big influence on sport and street culture.
“We are extremely proud to int♍roduce the Three Stripes into F1 as Official Team Partner of the Mercedes-AMG PETRONAS F1 Team - one of the most successful teams ever.
“Together, we share the passion for speed, innovation and performance. We will support the drivers and the team to push the limits on the track. Off the track we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation o🍃f fans.
“We💛 look forward to supporting Mercedes-AMG PETRONAS F1 and to win to🐠gether.”
Mercedes team principal Toto Wolff described the switch to A🎃didas as a “clear statement of inte🐓nt as we begin to write our next chapter as a team”.
“Adidas is an iconic b🌄rand, one that shares our dedication not only to peak performance but to style and sophistication too,” he adde𓆏d.
“This announcement therefore represents a groundbreaking collaboration that will redef𝄹ine what team and fanwear means in our sport.
"We are𝓡 excited to break this new ground and work with adidas as we collectively s🐭trive to fight for world championships."

Lewis regu🎃larly attends Grands Prix for wuqian0821.com around the world. Often reporting on the action from the ground, Lewis tells the stories of the people who matter in the sport.