F1: Hugo Boss set to end F1 sponsorship for Formula E move
German fashion ho𝓡use Hugo Boss is set to end its 30-year-plus stint in Formula 1 and turn its focus to sponsorship in Formula E next year.
Hugo Boss first entered F1 in 1981 with McLaren, enjoying a relationship that lasted until 2015 when it began a new partnership with Mercedes,⭕ whom it currently sponsors and produces team wear for.
However, Hugo Boss' agreement with Mercedes is set to end next year ahead of a move into Formula E, as revealed by CEO Mark Langer in an interview with German magazine Focus.
German fashion house Hugo Boss is set to end its 30-year-plus stint in Formula 1 and turn its focus to sponsorship in Formula E next ye꧅ar.
Hugo Boss first entered F1 in 1981 with McLaren, enjoying a relationship that lasted until 2015 when it ꦅᩚᩚᩚᩚᩚᩚᩚᩚᩚ𒀱ᩚᩚᩚbegan a new partnership with Mercedes, whom it currently sponsors and produces team wear for.
However, Hugo Boss' agreement with Mercedes is set to end next year ahead of a move into Formula E, as revealed by CEO Mark Langer in an interview with German magazine Focus.
"Of course Formula One is the top class of motor racing, but Formula E is more i🐽nnovative and sustainable,” Langer said.
“The engines, the races in major cities - 𝓀that is something a younger audience likes, which offers new opportunities.
“After many 🌟years in Formula One, really since Jochen Mass in the '70s, we hav☂e been thinking what is the next thing?”
Formula E is set to boast a grid featuring many of Germany's bi🦂ggest car manufacturers come season six, set to start in 2019, with Porsche and Mercedes planning to join BMW and Audi, both of whom already race in the all-electric series.
