Zak Brown: New sponsors incoming at McLaren for 2020
McLaren Racing CEO Zak Brown says the Formula 1 team will have some new, add⭕itional sponsors on its car for the 2020 season, continuing😼 its recent push.
McLaren has struck deals with a number of brands including Dell, Coca-Cola and British American Tobacco since Brown’s arrival, building an exte🅷nsive sponsorship portfolio that has filled up much of the car - and will continue to do so in 2020.
Asked in Austin if there would be new 🧸sponsors joining McLaren next yearꩵ, Brown said: “Yep.
McLaren Racing CEO Zak Brown says the Formula 1 team will have some new, additional sponsors on its car for the🦄 2020 season, continuing its recent push.
McLaren has struck deals with a ♎number of brands including Dell, Coca-Cola and British American Tobacco since Brown’s arrival, building an extensive spo🐻nsorship portfolio that has filled up much of the car - and will continue to do so in 2020.
Asked in Austin if there would be new s🔴ponsors joining McLare🐽n next year, Brown said: “Yep.
“We hit our numbers this year on our sponsor projections. I anticipate us hitting them✃ again next year.
“The car is gradually filling up, some great companies, but def🐲initely we’ll have🔜 some great partners for next year, and everyone we have is staying.”
One of McLaren’s sponsors, Huski Chocolate, struck a deal with Alfa Romeo🎉 for the United States Grand Prix last weekend. The t☂eam ran with Huski Chocolate branding on the side of its car.
But🌱 Brown said this had no bearing at all on McLaren’s long-term agreement with Huski Chocolate, which has enjoyed branding on the rear wing of the McLaren MCL34 this year.
“We’ve got a long term contract. [Alfa Romeo team co𝐆-owner] Finn Rausing and the owner of Huski are in the same country, and they do business together,” Brown said.
“There’s just an existing relationshi❀p that’s been there, and they’ve got a lot of people out here this weeke🎀nd, so they just wanted some additional exposure.”
One brand McLaren ꦕwill not be working with, however, is Rich Energy.
The former title sponsor of Haas sent some tweets mentioning McLaren ahead of the race in Austin, but Brown shotꦉ down any sugge🐽stion the two parties could work together.
“Not at all. The guy obvious🐓ly likes to draw attention to 🦩himself,” Brown said.
“No, I haven’t spoken wi🎃th him, won’t speak with him. I think that’s an attempt t﷽o get some publicity.”
Additional reporting by Julianne Cerasoli.